Npd in small manufacturing enterprises in Serbia
Abstract
New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by active...ly using the open innovation concept.
Keywords:
idea sources / micro and small enterprises / new product development / open innovationSource:
Tehnicki Vjesnik-Technical Gazette, 2017, 24, 1, 327-332Publisher:
- Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
Funding / projects:
- Micro- Nanosystems and Sensors for Electric Power and Process Industry and Environmental Protection (RS-32008)
DOI: 10.17559/TV-20150807185156
ISSN: 1330-3651
WoS: 000394519500040
Scopus: 2-s2.0-85012112342
Collections
Institution/Community
IHTMTY - JOUR AU - Vorkapić, Miloš AU - Radovanović, Filip AU - Cockalo, Dragan AU - Đorđević, Dejan PY - 2017 UR - https://cer.ihtm.bg.ac.rs/handle/123456789/2195 AB - New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept. PB - Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek T2 - Tehnicki Vjesnik-Technical Gazette T1 - Npd in small manufacturing enterprises in Serbia VL - 24 IS - 1 SP - 327 EP - 332 DO - 10.17559/TV-20150807185156 ER -
@article{ author = "Vorkapić, Miloš and Radovanović, Filip and Cockalo, Dragan and Đorđević, Dejan", year = "2017", abstract = "New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept.", publisher = "Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek", journal = "Tehnicki Vjesnik-Technical Gazette", title = "Npd in small manufacturing enterprises in Serbia", volume = "24", number = "1", pages = "327-332", doi = "10.17559/TV-20150807185156" }
Vorkapić, M., Radovanović, F., Cockalo, D.,& Đorđević, D.. (2017). Npd in small manufacturing enterprises in Serbia. in Tehnicki Vjesnik-Technical Gazette Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek., 24(1), 327-332. https://doi.org/10.17559/TV-20150807185156
Vorkapić M, Radovanović F, Cockalo D, Đorđević D. Npd in small manufacturing enterprises in Serbia. in Tehnicki Vjesnik-Technical Gazette. 2017;24(1):327-332. doi:10.17559/TV-20150807185156 .
Vorkapić, Miloš, Radovanović, Filip, Cockalo, Dragan, Đorđević, Dejan, "Npd in small manufacturing enterprises in Serbia" in Tehnicki Vjesnik-Technical Gazette, 24, no. 1 (2017):327-332, https://doi.org/10.17559/TV-20150807185156 . .