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Npd in small manufacturing enterprises in Serbia

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2017
2193.pdf (402.7Kb)
Authors
Vorkapić, Miloš
Radovanović, Filip
Cockalo, Dragan
Đorđević, Dejan
Article (Published version)
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Abstract
New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by active...ly using the open innovation concept.

Keywords:
idea sources / micro and small enterprises / new product development / open innovation
Source:
Tehnicki Vjesnik-Technical Gazette, 2017, 24, 1, 327-332
Publisher:
  • Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
Projects:
  • Micro- Nanosystems and Sensors for Electric Power and Process Industry and Environmental Protection (RS-32008)

DOI: 10.17559/TV-20150807185156

ISSN: 1330-3651

WoS: 000394519500040

Scopus: 2-s2.0-85012112342
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URI
http://cer.ihtm.bg.ac.rs/handle/123456789/2195
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IHTM

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