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The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises

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2016
1970.pdf (162.7Kb)
Authors
Vorkapić, Miloš
Ćoćkalo, Dragan
Đorđević, Dejan
Article (Published version)
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Abstract
The research results relating to the new product development are represented in this paper. The importance of market pull strategy is described too. Market pull strategy is reflected in the enterprise cooperation with customers from idea concept to final product, which includes R&D activities. Customers appear as external sources of ideas, but instead of them the main sources of ideas are competitors and fairs. Also, marketing activities in SMEs are very limited. In comparison to the neighboring countries Serbia does not have inferior position. For the new product development in Serbian enterprises with small-scale production, the paper proposes two strategies: 'open Innovation' and 'innovative network'. Open innovations are important because of the close cooperation between companies and external knowledge sources, while innovative networks strategy has its advantages in creating business cooperation with subcontractors in the use of ideas and knowledge sources. Limitations of this st...udy are: very poor response rate, geographical limitation and lack of a specific homogeneous group of samples in the analysis of certain parameters.

Keywords:
combined hauling wood / the evaluation criteria of technological processes
Source:
Journal of Applied Engineering Science, 2016, 14, 2, 213-221
Publisher:
  • Beograd : Institut za istraživanja i projektovanja u privredi
Funding / projects:
  • Micro- Nanosystems and Sensors for Electric Power and Process Industry and Environmental Protection (RS-32008)

DOI: 10.5937/jaes14-10880

ISSN: 1451-4117

Scopus: 2-s2.0-84978955153
[ Google Scholar ]
URI
https://cer.ihtm.bg.ac.rs/handle/123456789/1972
Collections
  • Radovi istraživača / Researchers' publications
Institution/Community
IHTM
TY  - JOUR
AU  - Vorkapić, Miloš
AU  - Ćoćkalo, Dragan
AU  - Đorđević, Dejan
PY  - 2016
UR  - https://cer.ihtm.bg.ac.rs/handle/123456789/1972
AB  - The research results relating to the new product development are represented in this paper. The importance of market pull strategy is described too. Market pull strategy is reflected in the enterprise cooperation with customers from idea concept to final product, which includes R&D activities. Customers appear as external sources of ideas, but instead of them the main sources of ideas are competitors and fairs. Also, marketing activities in SMEs are very limited. In comparison to the neighboring countries Serbia does not have inferior position. For the new product development in Serbian enterprises with small-scale production, the paper proposes two strategies: 'open Innovation' and 'innovative network'. Open innovations are important because of the close cooperation between companies and external knowledge sources, while innovative networks strategy has its advantages in creating business cooperation with subcontractors in the use of ideas and knowledge sources. Limitations of this study are: very poor response rate, geographical limitation and lack of a specific homogeneous group of samples in the analysis of certain parameters.
PB  - Beograd : Institut za istraživanja i projektovanja u privredi
T2  - Journal of Applied Engineering Science
T1  - The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises
VL  - 14
IS  - 2
SP  - 213
EP  - 221
DO  - 10.5937/jaes14-10880
UR  - Conv_515
ER  - 
@article{
author = "Vorkapić, Miloš and Ćoćkalo, Dragan and Đorđević, Dejan",
year = "2016",
abstract = "The research results relating to the new product development are represented in this paper. The importance of market pull strategy is described too. Market pull strategy is reflected in the enterprise cooperation with customers from idea concept to final product, which includes R&D activities. Customers appear as external sources of ideas, but instead of them the main sources of ideas are competitors and fairs. Also, marketing activities in SMEs are very limited. In comparison to the neighboring countries Serbia does not have inferior position. For the new product development in Serbian enterprises with small-scale production, the paper proposes two strategies: 'open Innovation' and 'innovative network'. Open innovations are important because of the close cooperation between companies and external knowledge sources, while innovative networks strategy has its advantages in creating business cooperation with subcontractors in the use of ideas and knowledge sources. Limitations of this study are: very poor response rate, geographical limitation and lack of a specific homogeneous group of samples in the analysis of certain parameters.",
publisher = "Beograd : Institut za istraživanja i projektovanja u privredi",
journal = "Journal of Applied Engineering Science",
title = "The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises",
volume = "14",
number = "2",
pages = "213-221",
doi = "10.5937/jaes14-10880",
url = "Conv_515"
}
Vorkapić, M., Ćoćkalo, D.,& Đorđević, D.. (2016). The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises. in Journal of Applied Engineering Science
Beograd : Institut za istraživanja i projektovanja u privredi., 14(2), 213-221.
https://doi.org/10.5937/jaes14-10880
Conv_515
Vorkapić M, Ćoćkalo D, Đorđević D. The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises. in Journal of Applied Engineering Science. 2016;14(2):213-221.
doi:10.5937/jaes14-10880
Conv_515 .
Vorkapić, Miloš, Ćoćkalo, Dragan, Đorđević, Dejan, "The acceptable strategies for new product development in Serbian small-scale manufacturing enterprises" in Journal of Applied Engineering Science, 14, no. 2 (2016):213-221,
https://doi.org/10.5937/jaes14-10880 .,
Conv_515 .

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